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- Introducing 2 year filter life: Save up to ₹15,000 on total ownership and service costs over 6 years with smart rinse technology that needs no service for 2 years. (Tested in government-certified labs up to 1500ppm TDS, 100ppm hardness, and 2 NTU turbidity. Actual results may vary based on water input)
- 10-stage Purifier : Aqua purification comprises 10 crucial stages, including UV, copper charged filter and providing water enriched with alkaline, and essential minerals.US FDA certified 99.99% pure water
- 2 year unconditional warranty: All filters, membranes & electrical parts changes covered at zero service cost. Avail warranty in one-click from the Urban Company app
- In-tank UV: Enhances water safety with continuous UV light in the tank, eliminating germs, bacteria, and viruses for 24X7 protection against infections providing mineral-enriched, pure, and safe RO water
- Free installation by Urban Company at your preferred date and time. In high rise buildings where input pressure exceeds 30 PSI, a Pressure Reducing Value will be installed at an additional cost of ~₹250. In low rise building and independent houses where input pressure is below 5 PSI, a Pressure Enhancing Kit will be installed at an additional cost up to ~₹500
- Ideal for all water sources: Tanker, borewell, municipal and tap water
- 8 liter storage: 8L food grade tank which keeps the water mineral-enriched and free from harmful chemicals making it fit for consumption. Suitable for home & office
- Box contents: Water Purifier, Pre-filter, installation kit, digital user manual & warranty card
| Brand | |
|---|---|
| Special Feature | |
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| Package Information | |
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| Manufacture Year | 2025 |
| Model Number | |
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| Number of Memory Sticks | 1 |
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| Part Number | Native M1 Water Purifier 10 Stage |
| Model | RO+UV+Copper+Alkaline 10 Stage Purifier |
| Color | White |
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Aditya Raj –
Very good product
[...]Very good service and installation
Looks good
Tejaswa Dogney –
▎Urban Company M1 Water Purifier Review
The Urban Company M1 Water Purifier is an impressive addition to any home or office, offering advanced features and technology designed to ensure safe, clean drinking water. Here’s a detailed review highlighting its key attributes:
▎10-Stage Filtration System
The M1 boasts a comprehensive 10-stage purification process that includes UV filtration, a copper-charged filter, and the infusion of essential minerals. This multi-faceted approach ensures that the water is not only pure but also enriched with alkaline properties, providing a refreshing taste. The purifier has been tested in government-certified labs, achieving 99.99% purity according to US FDA standards, making it a reliable choice for various water sources, including tanker, borewell, municipal, and tap water.
▎Long Filter Life and Cost Savings
One of the standout features of the M1 is its impressive 2-year filter life. With smart rinse technology, users can save up to ₹15,000 on total ownership and service costs over six years. The need for minimal maintenance during this period is a significant advantage for busy households and offices.
▎Continuous Water Safety
The in-tank UV feature provides an added layer of safety by continuously eliminating germs, bacteria, and viruses. This ensures that users have access to mineral-enriched, pure RO water 24/7, offering peace of mind against infections.
▎Unconditional Warranty
Urban Company backs the M1 with a generous 2-year unconditional warranty covering all filters, membranes, and electrical components at no additional service cost. This warranty can be easily accessed through the Urban Company app, enhancing customer convenience.
▎Easy Installation
Installation is hassle-free, with Urban Company providing free setup at a time that suits you. For high-rise buildings with input pressure exceeding 30 PSI, a Pressure Reducing Valve can be installed for approximately ₹250. Conversely, low-rise buildings or independent homes with input pressure below 5 PSI may require a Pressure Enhancing Kit at an additional cost of up to ₹500.
▎Ample Storage Capacity
The M1 features an 8-liter food-grade storage tank that keeps water mineral-enriched and free from harmful chemicals, making it ideal for both home and office use. This capacity ensures that you always have access to clean drinking water without frequent refills.
▎Conclusion
In summary, the Urban Company M1 Water Purifier combines cutting-edge technology with user-friendly features to deliver a superior water purification experience. Its long filter life, robust warranty, and easy installation make it an excellent investment for anyone looking to improve their water quality. With its ability to cater to various water sources and provide continuous safety, the M1 is highly recommended for those seeking reliable and efficient water purification solutions.
[...]Praveen k. –
Really good RO, taste of water is natural sweet and feels like refreshing as compared to my previous RO (livepure). Best thing it waste very less amount of water as compared to other brands probably 60% less.
[...]Susobhan Bera –
My overall experience with the Native M1 after one week of use has been very good. Right from the start, it felt like a reliable and well-designed product.
The refilling time is quite efficient, taking around 20–25 minutes. In my area, the incoming water TDS level is around 590, and after purification, the Native M1 consistently delivers water with a TDS between 55–60, which is excellent for safe drinking.
The box includes a TDS meter, so you don’t need to buy one separately.
Installation was completely free of cost, which is great considering that some brands charge extra. The process was smooth — I’m located in Tambaram, Chennai, and the service expert was professional and answered all our queries clearly.
While the outer body feels sturdy and well-made, the tap is a major letdown. It looks and feels fragile, as if it might break easily with regular use. This is something UC definitely needs to improve.
Compared to other ROs in this segment, the Native M1 holds up as a strong competitor, especially in terms of service cost and water purification quality.
I would rate it 4 out of 5 overall, with one star deducted due to the tap quality.
[...]Praveen k. –
I bought this product from Amazon and urban clap team did the installation. I must appreciate Urban clap and their installation technician for providing quality service. The technician is highly professional and explained everything about the product and its usage. Also Thanks to Amazon for their quality products and for best price with on time delivery.
[...]Tejaswa Dogney –
I purchased the Urban Company M1 RO on Amazon to replace my Dr. Aquaguard as it was cheaper than the AMC and was impressed from start to finish. The booking process was seamless—ordered via the Amazon prime day sale, and a certified technician arrived at my doorstep within 24 hours of the delivery. The installation was meticulous: all hoses were neatly routed, the unit was firmly mounted, and I received a hands-on tutorial for using the included TDS meter.
Design-wise, the minimalist charcoal-gray housing is compact enough to fit under most kitchen sinks without feeling obtrusive. All essential accessories—brackets, screws, inlet/outlet hoses, and the handheld TDS meter—come in the box, so there’s no scrambling for extra parts. Maintenance reminders via the Urban Company app ensure I never overlook filter changes, though a built-in LED indicator would be a welcome addition in future models.
Pros
1. Quick, professional installation within 24 hours
2. Complete kit with TDS meter and all mounting hardware
3. Consistently reduces TDS for crisp taste
4. Steady flow rate (~1.2 L/min), even under heavy use
5. Running cost is less than 3k per year
6. External filter and valve comes in the box
7. 0 cost installation
8. Self cleaning and triple leaf RO membrane
Cons
1. No color options avilable, black doesnt look that good
2. Always RO only doesnt auto switch to UV even in low TDS
Bottom Line: If you’re looking for a hassle-free, high-efficiency RO system backed by on-demand service, the Urban Company M1 is an outstanding choice—especially for Amazon shoppers who value speed, simplicity, and reliability.
[...]Mahesh Kashyap –
Yeah it is good as of now.
[...]Look is premium and taste of water also become smooth.