About Us | Enthusiastic Bengaluru Team Building Practical AI Tools

Welcome to buy.gen.in, brought to you by AI-Assist Cart Tech. We’re a modest group of tech enthusiasts hailing from Bengaluru, India, passionate about harnessing artificial intelligence to tackle everyday challenges in shopping and retail. Far from being a large-scale IT powerhouse, we’re just a dedicated team of developers, analysts, and innovators who started this journey out of curiosity and a desire to build something useful. Our focus is on creating straightforward AI-driven solutions that make life a little easier for shoppers and businesses alike, drawing from our local roots in India’s dynamic tech ecosystem.

If you’re wondering who we are, how we operate, or why you can trust our platform, read on. We prioritize clarity and openness, particularly when it comes to trust. As a small startup, we’re committed to addressing these head-on by sharing our story, operations, and commitments transparently.

Our Story: From Bengaluru Hackathons to AI Experiments

AI-Assist Cart Tech was born in the vibrant startup hubs of Bengaluru, where ideas flow as freely as chai during brainstorming sessions. Our team—comprising software engineers with backgrounds in data science and e-commerce—came together in early 2024 after collaborating on weekend projects. We saw potential in AI not as a buzzword, but as a tool for real-world improvements, like smarter deal hunting or streamlined store experiences.

Based in a shared workspace in Marathahalli, we operate lean and hands-on. Our days involve coding, testing prototypes, and analyzing market data, all while navigating the challenges of bootstrapping a tech venture in a competitive landscape. We’re proud to be part of Bengaluru’s innovation scene, home to countless startups turning ideas into impact. If you’d like to connect, drop us a line at hello@buy.gen.in or visit our contact page—we’re always open to feedback from fellow enthusiasts.

buy.gen.in – A Simple Affiliate Guide to Amazon India Deals

Our flagship effort is buy.gen.in, an affiliate platform designed to help Indian shoppers discover reliable deals without the clutter. We’re not an independent retailer or e-commerce store—we don’t sell, ship, or handle payments. Instead, we act as a referral hub, curating product categories like electronics, kitchen appliances, mobiles, and beauty items, with direct links to Amazon India.

Clicking a featured deal—such as a discounted Pigeon pressure cooker or Samsung Galaxy smartphone—takes you straight to Amazon.in, where the transaction occurs under their secure systems, including buyer protection and returns. As Amazon affiliates, we may earn a small commission on qualifying purchases, but only if it benefits you. This model keeps us motivated to highlight genuine value.

What makes our approach stand out is a homegrown AI algorithm that sifts through data to select deals intelligently. Rather than just chasing discounts, it uses predictive insights to match offers with real demand. Below, we break down its core components in a table for clarity:

Here’s how it works in action: The algorithm ingests data from internal analytics, affiliate networks like Amazon Associates, SEO tools for keyword trends (e.g., high-volume searches for “best appliances under 5000”), and competitor insights. It scores deals via a weighted model—perhaps prioritizing long-term value for repeat-buy items like subscriptions—then prioritizes a list for us to review and feature. We iterate based on performance, ensuring deals stay relevant for users in India.

This system evolved from our early experiments with data scraping and basic ML models, and while it’s not revolutionary, it’s effective for spotting underrated gems. Browse our latest deals to see it firsthand.

AI-Assist Cart System – An Early-Stage Vision for Smarter In-Store Shopping

Our second initiative is more ambitious but still in its nascent stages due to the complexities and costs involved. We’re prototyping an AI-assisted shopping cart system that integrates cameras, sensors, and AI software to digitize the in-store experience, reducing hassles like long queues.

Working with a few retail tech partners in Bengaluru, we’re developing hardware-software hybrids with features like:

• Automated Scanning & Checkout: Computer vision and weight sensors detect items automatically, displaying totals on an embedded screen for direct payment.
• Navigation & Guidance: Real-time directions to shopping list items via optimized store routes.
• Personalized Recommendations: AI-driven suggestions based on past purchases and in-store location, with promotions shown on-screen.
• Inventory & Security: Real-time stock updates for retailers and anti-theft detection without compromising privacy.
• Accessibility Enhancements: Future designs, like our “NeuroLink Cart” concept, include adjustable heights, audio navigation, and support for mobility or visual impairments.

The benefits? For shoppers, it’s about convenience—a “just walk out” flow with personalized touches and easy budgeting. For retailers, it means boosted revenue through upselling, lower operational costs, enhanced security, and actionable data on shopping patterns.

We acknowledge the hurdles ahead, such as high hardware expenses, ensuring user adoption (especially for tech-averse customers), robust data privacy measures compliant with India’s DPDP Act, and seamless integration with existing POS systems. That’s why we’re starting with small prototypes in local stores, gathering feedback to refine iteratively.

Building Trust: Our Commitment to Transparency and Reliability

As affiliates, we’re transparent about commissions and adhere to guidelines from Amazon and Indian regulations. We don’t collect sensitive data; see our Privacy Policy and Terms of Service for details. To further build confidence, we verify all deals against Amazon’s live listings, use secure HTTPS protocols, and welcome third-party audits. Our goal is earning trust through value, not gimmicks—if a deal doesn’t suit you, simply move on.

Looking Ahead: Growing with AI in Bengaluru

As we expand buy.gen.in with more categories and advance our cart prototypes, we’re excited about AI’s potential in Indian retail. We’re seeking collaborations and staying grounded in our enthusiastic, hardworking ethos.

Thank you for learning about us. Ready to explore? Check out our deals or contact us today. Let’s make shopping smarter together.

Last Updated: October 2025